Apparently parents in America are now naming their children after major brands. As we speak, there are babies in the US called L'Oreal, Armani, Timberland and Del Monte (the parents of whom are trying to teach him not to say no). Although admittedly this research was carried out by Professor Cleveland Evans, whose parents were clearly a little too fond of Ohio. So you do wonder what gives him the right to throw stones.
But more worrying is the news that a guy in Michigan has now decided to name his child after a software update. Bored with the American practice of naming sons 'Jnr', he's opted for 'Version 2.0' instead. So that's another child scarred for life. Fortunately, Jon Blake Cusack 2.0, as he's now legally called, only has to suffer that indignity for 18 years, at which point he can change his name by deed poll. His parents won't be affected of course, as he won't have spoken to them for at least five years by then. That's assuming he hasn't already shot them.